Special pans for special moments

We wanted to set-up a campaign that highlights these special categories towards our existing customer base and people that already showed interest in the GreenPan brand. Resulting in a campaign that was divided into two sections. 

First off focussing on spring recipes, inspiring people to make something special. Customers were led to recipe landing pages with product sliders, linking the essential products you needed to prepare the meal. And some extra information on why these special pans are in fact so special. 

Then followed conversion focussed ads highlighting a promo message that linked straight to product overview pages.